Copywriter. Reporter. Storytelling Expert
Let's put words to your special sauce
Copy That Captivates
Bring out your unique voice with words that connect, inspire, and turn readers into loyal clients.
I offer done for you copywriting for:
-Newsletters
-Email Funnels
-Ads
-Instagram captions
-Scripts for voice-over reels or TikToks
-Facebook posts
-LinkedIn posts
-Media pitches
-Website pages
-Keynote speeches
-Client reach out
+more
Client Case Studies
Juliana Larochelle
Yoga Teacher and Mentor
Juliana is a yoga teacher and mentor with a thriving newsletter and Instagram. I write her weekly emails, as well as sequences for her e-books and courses. Currently, her free e-book sequence, which leads into her “done for you” class plans, has more than a 60% open rate, and nets her more than 20K per month in conversions.
“I enjoy having the task of weekly email off my plate.
I think you do a great job at capturing my brand voice and getting what my brand is about.”
Sample works:
Here are some examples of reel scripts I wrote for her based on her story magic session and voice memos.
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Seacoast Stilettos
Inclusive Dance Studio in New England
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Created the New Student Special, in 2022, a $50 offer for first time students. This offer is sent in an email sequence to first-time students. The email sequence has currently has a 26% conversion rate (the industry standard is 2%) and has netted the studio more than $20,000. This pass is the most purchased item besides a one time class pass.
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Created the tagline: “Tell them you come in a size 15 class pack” during the studio’s holiday sales, which helped make this new package one of the studio’s highest revenue-generating items, bringing in more than $35K
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Studio has become so successful that they have their own space in Massachusetts, after years of practicing in borrowed rooms, parking lots, and driveways.
“Jackie is like my right hand woman in my business. She has helped the business uplevel in so many ways. She has also helped me emotionally as a business owner with all of the support she provides!”
— Emily Chandra
Sample works:
I copywrote all of their class descriptions, which you can see in this graphic and this one.
Here is an example of their staff bios/page I worked on with the team!
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Michelle Dew
Interior Designer
Sample works:
New tag: Intentional interior design with your mental health in mind. We create spaces that look as good as they feel.
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Examples of posts I wrote for her:
The Spiritual Goth
Spiritual Coach
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Lead email and social media copywriting for the launch of coaching programs, and evergreen offers like her Tarot Reading Academy and Self Love Bootcamp, which have been her top revenue generators over our 3 years of work together, bringing in more than $150,000 in income.
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More than doubled Anastacia’s social media following through consistent storytelling, captions, and content. Her Instagram is currently her top sales funnel.
“There is a really great flow to working with Jackie. She is very humorous and brings a great tone to my work. She understands me, my vibe, and my voice. Jackie is someone you can count on when you want your business to thrive.” – Anastacia Anastacio
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Allena Staples Consulting
Consulting
“There is such an inherent value in your story and experience - all life is writing your own story every day. I loved the idea of this approach to branding - marketing something true and real and authentic and letting those that are attracted to you naturally come to your door.
You're going to learn a lot about yourself from the transcript. There is such a stigma to talking about yourself and that has led us to not see our inherent personalities and experiences as a resource, Story Magic really combats that and proves how its a setback. Celebrate yourself and who you are! Jackie will help!”
"She understands me, my tone, and my vibe."
Media Writing Samples
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What It Means To Have A Soul Tie—And How To Break An Unhealthy Connection (Women’s Health)
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The Real Detectives Behind Unbelievable Explain What the Show Gets Right (Women’s Health)
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As A Plus-Sized Woman, I Stopped Watching 'The Bachelor' Because There's No Body Diversity—That Has To Change (Women’s Health)
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What drives Ayanna Pressley? Inside the mind and motivations of Massachusetts' first black congresswoman (MassLive.com)
More Copywriting Samples
​Copywriting samples (sharing captions for ease of reading...if you’d like to take a look at some longer form writing I’ve done for clients, please let me know and I’ll send over)
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The Spiritual Goth introduction post
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This was pulled from her Story Magic session and repurposed for her about Page and a series of captions.
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This was also pulled from a Story Magic session, and is used on her About Page.
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